BJP’s TV commercial takes a dig at Kejriwal

Till so far, BJP’s PM candidate Narendra Modi never slammed Arvind Kejriwal on any media platform officially but here, during the match of India-Pakistan T20 world cup, the country noticed another TV commercial which was a direct attack in Aam Aadmi Party leader Arvind Kejriwal.

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1. 

   hemen parekh

   March 22, 2014 at 11:23 am

   Myopia Magnified !

   It seems Election Commission ( EC ) has issued a notification , banning advertisements by political parties on ” Social Media ” websites such as Wikipedia / Twitter / YouTube / Facebook and online Apps ( mobile too ? )

   With a proviso that the political parties may do so , after getting for their ads , a ” pre-certification ” from competent authorities

   But what about content ( camouflaged ads ? ) posted on internet by general public ?

   EC is in consultation with the Ministry of Communication and Technology , on practical ways to deal with such posts

   Whoa !

   What a gumption to dare monitor a trillion daily posts on a billion web sites !

   Apparently , neither EC nor the Ministry , seem to have heard about the,

   INTERNET OF THINGS

   Under upcoming internet protocol ( IP V 6.0 ) , each grain of sand on approx 100 earth-sized planets , would have its own unique IP address !
   That would be billions of IP addresses for each human being on our Earth !

   Come 2019 Lok Sabha elections , Congress / BJP / AAP and umpteen other political parties would be delivering their election campaign advertisements ( or donation requests ) , on our ,

   * Toothbrushes / Nail-cutters / Wrist-watches / Table cloth / Kitchen wall etc

   Including on plastic lenses in our eyes ! And , of course , Google glasses !

   Unless , EC bans use of these items by us , Indians !

   40 years ago , in his seminal essay , ” Marketing Myopia ” , author Theodore Levitt wrote ,

   ” If you don’t make yourself obsolete , someone else will ”

   May be EC need some advice from our very own Prof Jhunjhunwala , who has succeeded in delivering internet through each and every , humble domestic electric socket ! Watch out , Internet Service Providers !

   It seems to me , EC is headed for the ” Internet Cloud ” ! No doubt , against its will !

   If a tiny country like ESTONIA ( population = 1.6 million ) can elect its entire parliament ( may be 20 persons ! ) , ONLINE , without a single physical booth , why can’t we ?

   The pessimists among us , will argue :

   ” It can’t be done when you have 814 million voters ”

   It is this kind of people who are obstacles to India’s progress !

   Left to do their thing , they will take India back to 18th Century !

   I urge , Pitrodas and Nilekanis of beloved India , to muster courage and tell EC ,

   ” Sir , internet is unstoppable / un-controllable
   Don’t even try ! ”

   * hemen parekh ( 20 March 2014 / Mumbai )

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